Bloomnet

While attending my final semester as a senior at the University of North Florida I completed an internship as the marketing intern for Bloomnet. I managed marketing channels in an e-commerce environment, running social media accounts and campaigns for three district brands. This included updating Facebook, Twitter, and Instagram for Bloomnet, Floriology Institute, Napco Imports, and Think Florist. Also, updating blogs hosted on Wordpress, Droupal, and American Eagle commerce sites.

            During my internship I was in charge of all things video. I filmed and edited multiple videos for the ThinkFlorist.com website each week, as well as for the Floriology Institute website.

One of my first tasks while I started my internship at Bloomnet was to create a video studio for them and present the proposed budget to Bloomnet’s president Mark Nance. I researched and developed an entire multi-camera video studio equip with camcorders, tripods, monitors, wireless lavaliere microphones, acoustic tiles, editing software, back drops, set flooring, and more.

            I developed a content plan for a series of 2018 spring and garden trend videos for Napco Imports. This included directing and filming a series of eight videos. I then edited the trend videos weekly using Adobe Premier Pro, striving to learn something new each time. I created a social media schedule to push out each of the videos weekly at a key posting time to generate the maximum amount of clicks to the Napco website and ultimately increase sales. I also managed a weekly content blogging schedule for the Bloomnet blog and the Floriology Institute blog, sharing each blog to social media.

            I hosted three webinars with my supervisor Renato Sogueco and the director of education for Florioriology Institute, Jackie Lacey AIFD. The first webinar I did was about the best practices for posting to Facebook for florists.

I developed a PowerPoint presentation where I covered posting photos vs. videos, the key days and times to post throughout the week, duration and content of posts, posting quality content, knowing your target demographics, posting consistently, engaging with fans, keeping track of how your marketing effort have gone so far, and figuring out how to better your marketing efforts in the future using Facebook analytics. We recorded the webinar as a live Facebook video where Renato, Jackie and I reviewed all of the topics, and it was recorded on GoToMeeting.com as well.

            The second webinar I did was about the best practices for posting to Instagram where we covered photography tips, quality photos, use of graphics, use of hashtags, suggested content, content themes, key posting times, and using video. I created the PowerPoint for this webinar and we were recorded live on GoToMeeting.com.

            The third webinar we hosted was about creating photos and videos to reach maximum impact. During this live, on-camera webinar we covered how to hold a video shoot or photo shoot with just a smartphone. It was a very beneficial webinar that viewers said, “should have been longer because there was so much great information.”